What is Blue Yonder Business Analysis for Transportation?

It's the what-if and network-design workbench for transportation. Import historical moves and master data, then simulate alternate carriers, modes, consolidation rules, service levels, and node changes to quantify cost/service/carbon trade-offs before you roll them out. Use it for RFP prep, budget planning, contingency scenarios (port closures, fuel shocks), and continuous improvement (e. g., LTL multi-stop TL conversion). Insights flow back to the live TMS policies.