What is Demand Planning?

Demand Planning creates a trustworthy forecast and consensus plan across sales, marketing, supply, and finance. It blends statistical/ML techniques with causal drivers (price, promo, events) and handles edge cases like new items and intermittent parts. Governance tracks accuracy and bias; scenario planning shows the impact of decisions before you commit. A stronger signal to supply, inventory, and deployment means fewer stockouts, fewer markdowns, and better cash performance.