What is Blue Yonder Consensus Demand Planning for Consumer Industries?

Consumer categories are promotion-and season-sensitive with short life cycles. This approach ingests POS/loyalty, price/promo calendars, media, and weather/events to build baselines and promotional uplifts, including cannibalization and halo effects. Planners align on one forecast, tune size/color/channel mixes, and track bias/accuracy. Outcome: better on-shelf availability during peaks, fewer markdowns, and a forecast everyone trusts from merchant to finance.