What is a Logistics Control Tower?

A Logistics Control Tower is the command center for transportation and DC execution. It fuses real-time shipment, carrier, yard, and warehouse signals into one view, detects risks (delay, capacity, dwell), and recommends mitigations (reslot, reroute, retender). Playbooks coordinate teams and partners, while predictive ETAs and exception alerts keep promises on time. Scenario planning helps balance service, cost, and sustainability (e. g., mode swaps, consolidation). Net: fewer surprises, faster recovery, and better OTIF.