What is Blue Yonder Shopper Insights?

Shopper Insights turns transaction, loyalty, traffic, and market data into space and category actions. It surfaces decision trees, item affinities, and demand transference so merchants and space planners know which SKUs truly drive the basket. Store/cluster-level analytics reveal local preferences and trip missions; heatmaps and KPI panels quantify shelf productivity (e. g, sales per facing, eye-level gain). The output links directly to planograms and floor plans, enabling evidence-based facings, adjacencies, and localization that lift conversion and reduce space waste.