What is Blue Yonder Dynamic Segmentation?

Dynamic segmentation continuously groups customers, products, or demand profiles based on real-time behaviors and context. Unlike static segmentation, which relies on fixed attributes, dynamic segmentation adapts to changing patterns using advanced analytics, and by analyzing purchase history, preferences, and external signals, the system identifies segments that evolve as customer behavior or market conditions shift. This allows businesses to tailor pricing, promotions, allocation, and supply strategies for each segment, improving satisfaction. Supply chain planning, dynamic segmentation can also classify items by demand variability or lead times to optimize inventory and service levels.