What is Blue Yonder Commerce Insights & Actions?

Commerce Insights & Actions uses real-time analytics to understand customer behavior and optimize pricing, promotions, and assortment across channels. real-time e-commerce analytics provide immediate feedback on metrics such as customer behavior, orders, and product performance, enabling businesses to adjust marketing and pricing strategies as events unfold. Digital platforms combine operational data and experience data from web, mobile, social, and IoT sources to create a 360-degree view of each customer. AI and machine learning identify patterns, predict demand, and personalize offers, so retailers can deliver the right product at the right time while avoiding overdiscounting and stockouts.